How to Generate Personal Training Leads
Personal Training is no different to any other business in that you need people to talk to if you are going to have a sustainable business. Talking to your friends, family, Facebook friends, twitter followers will only get you so far i.e. not far at all as they already know you in a certain capacity and also they are unlikely to pay you full price.
What we need to consider is getting exposed to new people, people we've never spoken to before, people who are looking for what we have to offer (personal training) and people who are qualified to buy what we have to sell. So here are steps we need to take to expose ourselves to new potential clients and step to secure a steady stream of personal training leads
1. Advertise your services
You can do this through plenty of means, posters, classified ads, banner ads, pay per click, articles, blogs etc. but here is the trick, don't advertise personal training, advertise a free eBook or a free report, access to a members area or whatever which your lead need to give you his or her name and e-mail address for. Then you follow up with several follow up e-mails which should be 90% education 10% pitch
2. Advertise a low cost product
When I say low cost, I'm talking about £5. Can be a DVD, report. This works too as it predispositions a client to buy from you and qualifies them as someone who is willing to spend money to solve whatever problem they have. Advertise in the classified You can then follow up with an offer letter
3. Go Networking
No I'm not talking about sitting in front of Facebook all morning, I'm talking about going to a business networking event, you'll get to talk to lots of people on a personal basis, you'll also get to present your business to a room full of people and most importantly, you get given lots of business cards, you can then contact these cards and see if you can get them into your pipeline that is, people who have requested your free report
4. Get some Public Speaking Engagements
You can get these at the business networking meetings, chamber of commerce, church meetings, community events, offer your free give away (eBook, report etc) to anyone who leaves you their e-mail and do remember to follow up on these
